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Leveraging Technology and our Centennial Year to Attract Volunteers and Donors

Award Information

Award #
Congressional District
Funding First Awarded
Total funding (to date)

Description of original award (Fiscal Year 2004, $75,000)

This project at BBBSA will support website and technology initiatives that will help BBBSA attract and retain new mentors, focusing on highly-needed populations of mentors. These include the development and implementation on key website messaging and communication, research and implementation into successful volunteer retention strategies, the development of materials to attract 'wholesale' groups of volunteers, and the development of age-appropriate online activities for Bigs to use with their Littles. This project will support the technological infrastructure and allow BBBSA to more fully capitalize on the visibility of the Centennial and serve more children. By focusing on recruiting and retaining volunteers and reconnecting with the 2 million+ living alumni, BBBSA can make considerable progress towards the goal of serving one million children. Through this project, we will build our capacity to serve more kids through strengthening our volunteer recruitment and retainment structure. This channel has already proven to be effective in obtaining volunteers BBBSA recruited more volunteers on the day they launched the new website on Yahoo.

Date Created: September 21, 2004